Resources Library by ANA

Dealing with commercial avoidance

The paper explores zapping in a developing economy with moderate cable penetration (30%), determining its extent and nature. The final objective is to assess the role played by the characteristics of the commercial, i.e. novelty or humor, vs. the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Patricio Moyano, Rodrigo Berrios

Company: IBOPE Inteligencia

June 23, 2005

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

June 22, 2005

Integrated campaign evaluation

Since 1997, Intomart GfK has applied the Integrated Campaign Evaluation method in television effect studies.In the evaluated campaigns, the explained variance of the predictive models depends on the planning strategies used in the campaigns. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Lex van Meurs

Company: GfK

June 22, 2005

Diaries for digital delivery

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.There has also been an increase in station choice with the launch of 20 national digital only services from the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tim Farmer, John Stockley

Company: Ipsos MRBI

June 21, 2005

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Ken Purdye, Pasquale A. Pellegrini

June 21, 2005

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: David W. Ingersoll, David Lundahl, David Plaehn

May 15, 2005

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Olivier L. Aron

May 15, 2005

Slow research

This paper describes how the concept of 'slow' could be applied to market research. The author coined the concept of 'Slow Research' at the 2004 Technovate seminar.The idea was to describe a way in which both suppliers and buyers in the market...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Jörgen Johansson

February 27, 2005